Banks have historically not reached out to the teen market as there was no product available that adequately met the needs of teens AND their parents, while providing a profit for banks. With Solspark technology, banks can finally access this difficult-to-reach market with a service that meets this challenge.

• The teenage demographic group, currently at 31.3 million US teens, is projected to continue to grow to approximately 35 million in 2010. (Teen Research Unlimited)
• In 1999, teens spent approximately $153 billion. (Teen Research Unlimited)
• An estimated two-thirds of the teen spending in 1999 was not supervised directly by parents. (Interep Research)
• Teens receive an average of $50 a week from parents for allowance, chore-related payment, and other cash handouts. (American Demographics, December 1999)
• It is estimated that teen influence an additional $400 billion in family purchasing, from small purchases like snack foods to large purchases such as computers and even automobiles. (Rand Youth Poll)
• 81 percent of teenagers say they have used the Internet, making them the most wired generation ever. (Teen Research Unlimited)
• According to a September, 2000 Jupiter Consumer Survey, while only 15 percent of teens have purchased online, an additional 49 percent of teens say they use the Internet to research goods and products and then purchase them offline.